I’m a multidisciplinary designer and art director driven by creative and strategic thinking, working since 2003 on digital product and brand design.

I believe in design that solves real problems. Form and funcion combined concisely, practiced with no boundaries between graphic design and user experience. “If you can design one thing, you can design anything”, Massimo would say.
Good design is process.

What I do:

Digital product design: research, strategy, user experience, visual design and prototyping;
Creative concepting;
Art direction;
Brand design.

I’m available for freelance
projects. If you’re interested,
just drop me a line.

fernandoparavela@gmail.com
Twitter
Linkedin

Selected work.